The global video streaming market was valued at US$ 26.80 Bn in 2020 is expected to reach US$ 168.40 Bn by 2027, with a growing CAGR of 25.8% during the forecast period (2021-2027).
Video streaming allows the data in the form of a video
to be continuously delivered via a network, remote user, or the internet. The
increasing smartphone and internet penetration with accelerating demand for
video-on-demand is driving the video streaming industry growth. The rising
technological innovations and changing consumer behaviour have led advertisers
to adopt the new ways of streaming video. Individuals are adopting visual media
via platform while discarding the traditional cable and satellite TVs.
Non-conventional platforms, such as social media applications and Over the Top
(OTT) media, are allowing streamers to improve their service delivery
techniques. In addition, these digital video contents are organized to run on
multiple platforms and in various formats to provide maximum reach, while
ensuring a better engagement rate rising video streaming market demand.
Request a Sample Report- https://www.alltheresearch.com/sample-request/717
Most potential
platforms for video streaming are YouTube with two billion monthly active users
globally, and Facebook, which is one of the biggest websites with live
streaming capabilities and a social network reach of around 2.7 billion monthly
active users among others. Across various video streaming platforms, gaming is
the most popular video streaming and provides lucrative opportunities as two of
the five most subscribed channels on YouTube provides gaming content.
Furthermore, the accelerating demand for cloud-based video streaming and the
rising use of social media platforms are the key contributors to rising video
streaming content consumption.
The Global Video Streaming
Industry Segmentation:
By Deployment
- Cloud
- On-Premises
By Streaming Type
- Live
Video Streaming
- On-Demand
Video Streaming
By Components
- Software
- Video
Management Solution
- Video
Analytics Solution
- Video
Security Solution
- Solution
or Content Delivery Services
- Internet
Protocol TV
- Over-the-Top
(OTT)
- Pay-TV
- Service
- Professional
Services
- Consulting
- Integration
& Deployment
- Training
& Support
- Managed
Services
By Platform
- Laptops
& Desktops
- Gaming
Consoles
- Smartphones
& Tablets
- Smart
TV
By Model
- Advertising
- Rental
- Subscription
- Transactional
By User
- Enterprise
Video Streaming
- Consumer
Video Streaming
By Region
- North
America
- Europe
- Asia
Pacific
- Latin
America
- Middle
East & Africa
Based on the streaming
type, in 2020, live video streaming accounted for a market share of 58.7% in
the global video streaming market
The ever-increasing
internet penetration is one of the primary factors driving the live video
streaming industry demand. The live streaming between April 2019 and April 2020
has grown by 98% and in 2019, video streaming accounted for 60% of the overall
internet traffic. Millennials are the largest group contributing to the live
video streaming market with 63% of them consuming the live content whereas 42%
of the millennials creating them. The emergence of social media and affordable
internet, data plans present enormous opportunities to the live video streaming
market segment. Businesses are increasingly adopting live video streaming
solutions to share video content to their audience and to generate potential
leads, advertising, and create brand awareness, among others.
Based on the platform,
smartphones & tablets accounted for the largest market share followed by
laptops & desktops
The largest market share
of the smartphones & tablets segment is attributed to the portability and
affordability of the devices. With the power, numerous embedded sensors, and
inherent connectivity to the internet, smartphones and tablets are becoming the
primary tool for multimedia and content sharing. Consumers are looking for
devices that support digital content that can be accessed anywhere worldwide,
providing the flexibility to create as well as share content. All these
features are imbibed in smartphones & tablets supporting the video
streaming market forecast. Video streaming has witnessed tremendous growth over
the past couple of years on smartphones and tablets, with mobile video
streaming on Vimeo, Netflix, and YouTube increasing by 70%. The smartphone
manufacturers are further developing budget phones to meet the rising demand
from developing countries which is anticipated to boost the video streaming
demand from the smartphones & tablets platform segment.
Based on regions, the Asia
Pacific region is anticipated to dominate the video streaming market size
during the forecast period
The rising domestic demand
and increased expenditure on media and entertainment coupled with the
availability of a large potential customer base are the factors contributing to
the accelerating market growth of video streaming in the Asia Pacific region.
In addition to this, the region is increasingly adopting cloud-based services
for video streaming and for content delivery. The countries in the region such
as China, India, and Singapore among others are increasingly making investments
to accelerate technology development along with the government initiatives
supporting the manufacturing sector in the region. The innovation and
affordable video content delivery solutions are further expected to drive the
video streaming industry growth.
Company Profiles and
Competitive Intelligence: The major players operating in the
global video streaming market are Akamai, Adobe, Vimeo.com, Inc., IBM
Corporation, Kaltura, Inc., Panopto, Brightcove Inc., Haivision, Vbrick, and
MediaPlatform, among others.
The report also provides
an in-depth analysis of video streaming market dynamics such as drivers,
restraints, opportunities, and challenges
Drivers
- Rising
internet penetration coupled with the increasing adoption of the
smartphone to drive the video streaming market growth
- The
technology investments across the video streaming industry ecosystem is
accelerating the market growth
Restraints
- Video
streaming has potential identity theft and data privacy issues which is
hindering the market growth
COVID-19 Impact on the
Video Streaming Market Analysis
The COVID-19 supported the
video streaming market growth considerably. The lockdown and social distancing
norms required people to stay indoors for a long duration of time. This
increased video content creation as well as video content consumption across
the world. The huge rise in live streaming was primarily the result of pandemic
and lockdown, which further grew in 2020. The work from culture resulted in
employees communicating through video conferencing which is supporting the
video streaming industry demand during the pandemic. However, a surge in video
streaming and video conferencing has increased the concerns related to heat
emissions and their impact on the environment. Studies are being conducted to
provide sufficient information and results regarding the escalated video
streaming, and web traffic on the environment during the pandemic.
The report also provides
in-depth analysis of key trends in the video streaming market
|
Sr. No. |
Trends |
Impact |
|
1 |
Rising usage of OTT platforms
due to COVID 19 by several individuals across the globe has provided content
creators the opportunity to penetrate the video streaming market more
efficiently. The high-speed internet is now available at affordable prices and
the rising demand of users to have access to subscription-free distribution
of the content is providing higher opportunities for the marketers to improve
their reach and increase revenue generation. |
Positive |
|
2 |
The eruption of video along with
the advanced analytics resulted in making the online video streaming vital to
the online marketing plans |
Positive |
|
3 |
Introduction of 5G which is
roughly 100 times faster than the best 4G LTE network available is the most
noticeable trend when it comes to multi-streaming in the video streaming
ecosystem. 5G is providing the best quality videos with low latency and is
anticipated to be increasingly adopted by content creators and consumers. |
Positive |
The report also provides
an in-depth analysis of recent news developments and investments
- In
June 2021, Haivision, a company offering real-time, mission-critical video
streaming, and network solutions announced the general availability of
Haivision Hub, which is a global video networking service. Haivision Hub
includes features such as Real-Time Transcoder (RTT), Simplicity and
Agility, Hub Edge Device Pairing, and Hublet Preset Creator.
- In
July, Hive Streaming one of the leaders in enterprise video streaming
entered into a partnership with Kaltura, Inc., a leading company in video
technology. The partnership was aimed at providing premium video delivery
capabilities to their customers jointly. Both the companies are focused on
providing the best technology to their customers that are serviced
directly from trusted video platforms. The partnership allows the
customers to choose Hive Streaming’s P2P solution to deliver
Kaltura-powered video broadcasts.
The key players operating
in the video streaming market are:
- Akamai
- Adobe
- Vimeo.com,
Inc.
- IBM
CorporationKaltura, Inc.
- Panopto
- Brightcove
Inc.
- Haivision
- Vbrick
- MediaPlatform
- Sonic
Foundry
- Plantronics,
Inc.
- Solutionz
Inc
- Qumu
- Limelight
Networks
- dacast
- Muvi
LLC
- Vidyard
The unique insights
provided by this report also includes the following:
- In-depth
value chain analysis
- Opportunity
mapping
- Sector
snapshot
- Key
Players Positioning Matrix
- Regulatory
scenario
- Strategies
Adopted-Benchmarking Heat Map
- Market
trends
- Covid-19
impact analysis
- Product
comparison
- Pre
& Post COVID 19 impact on Video Streaming Market Forecast
- Competitive
Landscape
Speak to
Analyst- https://www.alltheresearch.com/speak-to-analyst/717
About
Us
AllTheResearch
was formed with the aim of making market research a significant tool for
managing breakthroughs in the industry. As a leading market research provider,
the firm empowers its global clients with business-critical research solutions.
The outcome of our study of numerous companies that rely on market research and
consulting data for their decision-making made us realize, that it's not just
sheer data points, but the right analysis that creates a difference. While some
clients were unhappy with the inconsistencies and inaccuracies of data, others
expressed concerns over the experience in dealing with the research-firm. Also,
same-data-for-all-business roles were making research redundant. We identified
these gaps and built AllTheResearch to raise the standards of research support.
For
All Your Research Needs, Reach Out to Us:
Contact
Name: Rohan S.
Email: contactus@alltheresearch.com
Phone: +1
(407) 768-2028
Comments
Post a Comment